Samantha Murillo - Marketing Professional

Samantha's Career Summary

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I studied Sociology and Public Health at Rutgers University, and that's where the spark for learning about data and societal behavior began. I earned a Bachelor of Science degree in both fields, and gained insight into data analysis, presenting analytics in different models, societal behavior theories, and much more.

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I moved on to earn my Master's degree in Administration and Management, where I learned how to manage business at C-level. My degree focused on business in the healthcare industry, along with management and leadership styles. In addition, I had real-life experience in hospital apprenticeships, and working full-time during my post-collegiate studies.

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After working in corporate environments, I wanted to connect with even more business owners, and pass on the knowledge I've learned. ​Working in administrative roles, and managing the marketing of multiple health clinics gave me a great perspective of leadership, marketing strategies, real-world application, and how to be adaptive and flexible to many situations.​

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So, I started my own freelance business, providing consulting services to business owners.​ Along with marketing strategies and plans, I also helped business owners launch and expand their services, along with increasing their visibility online, improving ROI, and lead generation strategies. I also started teaching business owners how to manage their own marketing, social media, and websites.

For 4+ years, I've gained experience working with B2B SaaS and Tech startups and using my knowledge of digital marketing, campaign strategy and tactics, SEO, website design, and UX/UI. One of my favorite sayings is purpose fuels passion. I have a purpose in life to help innovative brands connect with their ideal audience. My goal is to continue working with passionate brands and make marketing work for them.